Lincoln Road, Miami Beach FL

631 Lincoln Rd
Miami Beach, FL 33139
Phone: 786-276-6389

When you think of South Florida, you probably think of gorgeous beaches, beautiful sunsets and incredible weather. If, in fact, those are the thoughts that come into your mind – we are happy to validate that you are absolutely spot on!

Museums, European style bistros and cafes, along with beautiful bike rides on the beach and a trendy nightlife scene have made South Beach, Miami a hotspot for tourists from around the world. Among all these amazing perks comes a gem nestled in the center of the famous Lincoln Road located in South Beach; the Brilliance New York flagship store. Sporting over 1,700 square feet of pure indulgence, the store is, hands down, the hottest destination in South Beach.

Minutes from the beach and surrounded by high-end shops, restaurants, and bars, the BNY Lincoln Road location offers a variety of services designed to enhance both your natural beauty as well as your South Beach experience. Personally tailored consultations with certified specialists are just the tip of the iceberg in this luxurious candy store for women.

The BNY Lincoln Road location showcases hair tools that tame even the most unruly hair to perfection and with a lifetime warranty to boot, the Brilliance styling tools are nothing short of magic wands. The award winning line of diamond infused flat irons and curling irons is exactly what your hair will need with Florida’s’ infamous humidity. The South Beach Brilliance location also offers a full range of salon services executed by a talented team of hair stylists who will cut, color, trim or style your hair for that special date you have set up for later on in the day.

The beautiful spa like treatment rooms in back offer top notch thermal facials, deep tissue facials, and exfoliating treatments that are sure to instantly rejuvenate your skin. Cosmetology experts will be happy to share their vast knowledge, and tailor a skin care regiment exclusively for you. The BNY skin care line uses complexes with diamond dust that are scientifically proven to tighten skin and smooth fine lines and wrinkles. The line, in its entirety, is a definite must on your bathroom counter!

Now, you can’t do hair styling and skin care without doing makeup right? Well hold on to your horses because the quality and quantity of makeup in the Lincoln Road Brilliance location is, well…incredible. Paraben free and hypoallergenic, the sheer variety will have you mesmerized. Once again, certified specialists will work with you step by step to ensure optimal color combinations for best results.

In a place like Miami, weather conditions can be quite cruel. High humidity triggers frizz in virtually any hair texture and styling can become a serious challenge. The bad news? it’s inevitable. The good news? BNY’s nourishing, argan oil based hair care formulas for ALL hair types are designed to address just that. The Diamond Drop hair serum is hands down the best solution for anti-frizz and shorter styling times while the repair masque will infuse your hair with minerals and nutrients to help it combat humidity and pollutants.

Last but far from least; we all know you can’t have an all encompassing beauty power house without extensions. BNY’s 100% human REMY hair extensions are also star performers at the sunny South Beach location and with over 30 different shade options and 2 different lengths; these easy to apply, clip-in extensions will blend seamlessly and effortlessly and provide you with that boost of volume any woman craves.

Visit at the Lincoln Road location either before of after the beach and mention this blog post to receive an immediate 15% your entire purchase!

Comments (10)

    1. Thank you Maria. We look forward to seeing you in our Miami Beach store!

  1. I want to know the new phone number! please! im unable to connect with miami lincoln road brillance new york

    1. If you can’t get in touch through the number listed on our website, please call the toll free line: 1 (800) 920-2440 and they should be able to assist you.

  2. I bought one of your flat iron at Dolphin Mall and they told me, I can go to your salon to do my hair anytime. Can i make an appointment for this saturday July 19th at 3:30 pm? Please

    1. Hi Carolina, Happy to hear from you here as well as on Facebook. We’re glad we could help you get in touch with the Lincoln Road salon for your appointment. Let us know how it went!

  3. Hi there
    I came to the Miami store and tried on the new hair extension that does not need to be done by a professional could I have the name please as I wanted to order it as a gift thanks

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